Lear Financial - P1SMS Platform for Mobile Market

3Cinteractive has been selected to power Lincoln Financial Media's exciting new mobile commerce initiative.

"Our P1SMS service is a revolutionary mobile content sales and marketing product that is poised to generate substantial revenue for radio, while inciting more listener passion and loyalty," said 3Cinteractive's President Mike FitzGibbon. "Radio has an unmatched power to reach millions of content-hungry consumers, and reigns supreme when it comes to breaking new music and driving consumers to interact," says Mr. FitzGibbon. "It's time to capitalize on that power." P1SMS will allow consumers to instantly buy content (using their mobile phone) based on what's currently playing on the radio station.

"We are very excited about our new mobile messaging initiatives," said John Dimmick, Vice President of Programming for Lincoln Financial Media. "This mobile solution gives Lincoln Financial Media and our advertisers the ability to connect with our listeners with compelling and unique content and offers. We chose 3Ci for the depth of capabilities their P1SMS messaging platform provides. The P1SMS tools give us complete control over marketing messages delivered to our listeners allowing us to create and manage SMS campaigns in real time. It also allows us to schedule and deliver targeted SMS messages, special station content advertiser sponsored messages. Lincoln Financial Media and our advertisers are now on the cutting edge of delivering value and content to our listeners wherever they are and whenever they want to interact with us."

How does it work? A listener texts a unique "trigger" word or phrase (most likely the radio station name) to a 5- or 6-digit number during any song. Within seconds, P1SMS responds with real-time song and artist info, along with a menu of interactive options, including "Buy It," "Get artist alerts," engage listeners in mobile contests, conduct polls, research and more. Current content will include ringtones, music downloads and artist alerts. Wallpapers, video, concert tickets and much more will soon follow. Radio stations share in the net revenue generated from content purchases. Additionally, stations can sell or distribute their own content, including exclusive ringtones which can be created and produced by P1SMS "A-List" music producers.

The revenue potential for mobile content is massive and will continue to grow. According to a recent report from Juniper Research, an expansion in mobile content linked with a sharp increase in 2.5G and 3G handset use, will combine to deliver global mobile entertainment revenues of more than $59 billion by 2009. By 2008, Ovum, another leading research firm covering the mobile marketplace, predicts that ringtones will comprise the bulk of the mobile phone personalization market, reaching a $6.5 billion market share.

P1SMS will also help transform the radio-advertising model with its ability to send highly targeted messages to active consumers, provoking immediate response, instant foot traffic, and increasing sales. Additionally, record labels will be able to reach music buyers who want a more personal connection with their favorite artist(s), and the opportunity to get exclusive mobile content and "insider" information such as concert updates, album release dates, and breaking news.

About 3Cinteractve: Based in Boca Raton, Florida, 3Cinteractive is a mobile application and services company. The company delivers comprehensive solutions that enable its clients to "mobilize" their brands and content. The 3Ci service portfolio includes application development, campaign and compliance management, content delivery, and IVR integration. 3Ci is a Mobile Marketing Association Member and is listed as one of the top Application Service Providers by the Common Short Code Administration (CSCA). 3Cinteractive was founded by experienced technology professionals and represents the leading edge in interactive telecommunications.

Lear Financial - P1SMS Platform for Mobile Market

marți, 14 august 2007

Lear Financial - Lincoln Financial Media Selects 3Cinteractive's P1SMS Platform for Mobile Marketing

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